Privacy Policy

Who are we ?

The company MAARVI, an UPPER SHOES brand registered with the RCS of Lyon under number 440 627 941, whose head office is located at 6, rue Emile Zola in Lyon, is responsible for the processing of personal data carried out for the purposes described below.

Upper Shoes is committed to an ongoing process of compliance with the General Data Protection Regulation. We are strengthening our personal data protection policy so that your data is collected and used in a transparent, confidential and secure manner.

Purposes and legal bases:

The table below summarizes the personal data purposes for which Upper Shoes processes your personal data:

Purposes of processing

Legal foundations

Order management

The execution of the contract uniting us and our legitimate interest

Customer account management

The execution of the contract uniting us and our legitimate interest

Business development

Our legitimate interest or your consent if required by regulation

Production of statistics

Our legitimate interest

Management of questions and contact requests

Our legitimate interest

Claims management

The execution of the contract uniting us and our legitimate interest

Tracking interests

Our legitimate interest or your consent if required by regulation

Management of a loyalty program and promotional operations (competitions)

Our legitimate interest and the execution of contractual relations uniting us

Management of customer reviews and satisfaction surveys

Our legitimate interest


The execution of pre-contractual obligations and our legitimate interest

Management of suppliers

The execution of the contract uniting us and our legitimate interest

Litigation management

Our legitimate interest and the execution of contractual relations uniting us

Categories of data collected and sources:

Upper Shoes processes the following categories of personal data: identification data (surnames, first names, dates of birth, etc.), contact data (email addresses, postal addresses, telephone numbers, etc.), relative data orders and payments as well as data relating to the diplomas and experiences of job candidates.

The information collected by Upper Shoes and which is essential to fulfill the aforementioned purposes is identified by an asterisk on the collection forms. If you do not complete these required fields, Upper Shoes may not be able to provide the service in question.

Your data is collected directly by Upper Shoes or may have been transmitted to us by our commercial partners.

Data recipients:

The personal data processed are mainly communicated/accessible to the Sales & Marketing Department, to the Information Systems Department of Upper Shoes.

As part of the purposes set out in this Policy, your personal data may be communicated to third parties, partners and/or subcontractors of Upper Shoes, for example:

  • to third-party service providers responsible for securing payments for your orders, shipments and deliveries of your products (transporters, order preparers, delivery services, etc.);
  • to professional service providers (website hosting, company for the administration and management of your data, advertising partners, marketing agencies, communication providers).

Subcontractors acting under instructions from Upper Shoes will be required to implement appropriate protective measures.

If certain third parties are located in countries whose regulations do not necessarily offer the same level of protection as those of member states of the European Union, Upper Shoes will ensure that these transfers are carried out in accordance with the provisions imposed by French regulations. (such as the implementation of contractual clauses adopted by the European Commission or adherence to PRIVACY SHIELD in the United States). For further information on these topics and a copy of the relevant documents, you can contact us at:

The duration of the conversation :

The personal data collected is kept by Upper Shoes in accordance with data protection regulations and for the duration of legal requirements. For example :

  • data relating to commercial prospecting is kept for three years from the last contact;
  • data relating to customers is kept for the duration of the contract plus the limitation period;
  • Data relating to unpaid debts are kept until the dispute is amicably resolved or, failing that, until legal action has expired.

Your rights :

You have rights in accordance with applicable regulations:

  • You have the right to request access and rectification of your personal data.
  • You have the right to request the limitation of the processing of your personal data, (i) if you contest the accuracy of your data for the period allowing us to verify the accuracy of the latter, (ii) if you consider that we are processing illicitly your data and you demand a limitation of their use rather than erasure, (iii) if we no longer need your data with regard to the purposes referred to above but they are still necessary for the establishment , the exercise or defense of your rights in court, (iv) in the event of exercise of your right of opposition during the verification period relating to whether the legitimate reasons that we are pursuing prevail over yours.
  • You have the right to request the deletion of your personal data. In the event of a request to delete your data, Upper Shoes may nevertheless retain it in the form of intermediate archiving, for the duration necessary to satisfy its legal, accounting and tax obligations.
  • You have the right to ask to exercise your right to object to processing carried out for reasons relating to your particular situation.
  • You also have the right to object to commercial prospecting, without having to provide a reason.
  • You have the right not to be subject to a decision based exclusively on automated processing and producing legal effects concerning you or significantly affecting you.
  • You have the right to exercise your right to data portability, which gives you the right to obtain a copy of your data or transfer it to a third party in a structured, commonly used and machine-readable format.
  • You have the right to withdraw your consent to the processing of data concerning you, at any time, when the processing requires your consent.
  • You also have the right to formulate directives concerning the conservation, erasure and communication of your post-mortem personal data.

These rights can be exercised, at any time, by email to the  and by post to the following postal address: Upper Shoes – WEB PERSONAL DATA – 4 quai de la Pêcherie 69001 Lyon

You can also – if you wish – submit a complaint to the Commission Nationale de l’Informatique et des Libertés (CNIL). Additional information is available on its